Results

It was imperative for Castrol to retain its position on the leaderboard and further grow its market share despite commanding a higher price point than competition, and it did! While top funnel BLS results reflected a high baseline, YouTube showed a massive 7.2% relative-lift against Purchase Intent, showing the consumer journey’s effectiveness. Sharply targeting car-owners on PayTM also paid off with above benchmark results across all relative BLS lifts - Ad Recall 18%, Awareness 10%, Consideration 12%. While the category grew at 6.5%, our brand grew at 14.2%. The market share saw an increase from 39.4% to 41.7%.