Categories Name : MOBILE and TABLETS
Sub-Category : Best Multi Mobile Channel Campaign
Campaign Name : Ghar Ek, Mauka Ek
1. Reached 117Mn IPL fans, 19Mn via moment-marketing, 8.6Mn via scorecard 2. Engaged 0.6Mn audience on chatter 3. UltraTech recall @5%, equivalent to title-sponsor @7%, with 1/20 investment. 4. Aided-awareness increased by 15%, Purchase-Intent by 12%. 5. 50% uplift in recommendation-score (21to33) and 25% in brand-asset association (38to48).