Results

With this campaign, Firebolt generated Revenue of - ₹ 11,65,00,000 This number underlines the brand's adept strategy, profitability and strong resonance with the festival. Conversion Rate of 1.41% By tailoring their messaging and product offerings to the festival, Fire Boltt effectively turns potential customers into active buyers in this campaign, solidifying their position in the competitive smartwatch market. Return on Advertising Spend - 4.48% The ROAS highlights the campaign's remarkable cost-effectiveness and customer value. The campaign received positive customer response, fostered brand loyalty, and expanded market reach. Units Sold A total of 77,000 smartwatch units were sold. The brand achieved a substantial 29% increase in the number of units sold compared to a standard BAU advertising day. Increase in Product Page View A substantial increase in product page views, of approximately 32% more views compared to a Business-As-Usual (BAU) advertising day. A significant 17% increase in the baseline shift of product page views emphasised the sustained and heightened interest generated by the campaign.