Categories Name : SEARCH and PPC CAMPAIGNS
Sub-Category : BEST PPC
Campaign Name : Blue Star Air Conditioner - 1.2 Ton becomes #1 on Amazon!!
-1.2Ton AC was no.1 in Best Sellers ranking on Amazon in the category. Best Sellers ranking is basis the sales velocity. -Quarterly sales target was achieved in the initial 48hrs of the sale. Observed 340% growth in Q3 2023 vs Q3 2022 -BlueStar achieved observed 2.5x growth in 2023, where Category grew by 18%avg and Blue Star grew by 39%, 2x then category. -In Ad-SOV, Blue Star was ranking No. 2 in Oct, Nov & Dec & rank no.1 in Jan’24 -Blue Star ACs presence on high volume generic keywords: ▪ Most clicked product on 65% of the top high-volume keywords ▪ Approx 20% to 25% 1st page SOV on top high-volume keywords