Categories Name : For Small Medium Business
Sub-Category : Best Use of Mobile to Drive Sales
Campaign Name : Inside Figaro Baby’ s full funnel campaign & growth story with Amazon Ads
Within just 6 months of its launch, Figaro Baby massage oil became the best-selling product in the baby massage oil category, ranking at #2 and outperforming brands like Dabur & Johnson. With the help of DSP, we reached out to 2.35 million customers delivering 8.45 million impression within just 24 days of the campaign. As a result of our continued performance marketing, the brand's GV share increased to 20% by June 23. "Figaro olive oil for baby massage" now ranks as the #1 search term in the overall baby oil category. Additionally, from selling just 2300 product units in January-23, Figaro now sold more than 10000 units in the month of December-23. Figaro Baby oil also had 30% GV share at end of Dec-23 making it Rank # 1 brand in GV share in Baby Oil category.