Categories Name : For Small Medium Business
Sub-Category : Most Effective Use of Digital Analytics
Campaign Name : Nutty Gritties leveraged Amazon Ads to become among the top brands in Gifting category with over 3.3X sales growth in Diwali
Impressions Share: 214% increase observed from 8MM (Sept'23) to 17 MM (Great Indian Festival(Oct'23)) Sales: The brand achieved 3X sale compared to BAU, closing GIF at INR 1.5 Cr compared to INR 50 lakhs sales during BAU. N2B Sales: Increased by 255% from INR 5.6 lakhs (Sept'23) to INR 14 lakhs (GIF'23) B2B Sales: Increased by 10X compared to BAU to achieve INR 68 lakhs of B2B sales Product Ranking Improvement: 1) Nutty Gritties Platinum Dry Fruit gift box became #4 Bestseller on the platform 2) Nutty Gritties Special Dry Fruit gift box achieved #5 BestSeller on the platform