Categories Name : SOCIAL MEDIA
Sub-Category : Leveraging Social Media to boost brand ROI and engagement
Campaign Name : Maggi Korean Noodles
A staggering 1.1 million units were sold. Leading to an unprecedented seventy base points increase in market share in the instant noodles category within just 3 months of the launch The Campaign generated immense excitement with over 20 million views on unpaid user generated content about the product.