Categories Name : SOCIAL MEDIA
Sub-Category : Best Use of Topical Posts in a Campaign
Campaign Name : KitKat World Cup Campaign
The objective of the campaign was to showcase how KitKat embraced the passion of cricket-loving fans during the World Cup by launching a unique #FingersCrossed campaign. Through this campaign, KitKat aimed to connect with cricket enthusiasts on a deep emotional level, leveraging the anticipation, hope, and excitement associated with the sport. The video highlights how KitKat's innovative approach, from specially designed packaging to a comprehensive digital and traditional media campaign, resonated with fans across the country, ultimately winning hearts and generating significant buzz and engagement.