Results

"Cadbury 5Star's Valentine's Day campaign revolutionized the way Gen-Z individuals break away from the clichés of the occasion,with a strong focus on social media. The campaign's ""Do Nothing"" proposition struck a chord with singles who often felt left out on Vday.To cater to their needs, we got Zakir Khan on board, India's coolest single, to get all singles together to endorsing 5Star's Mush-Free Dome. Additionally,we collaborated with Srushti Tawade, who created an exclusive rap song for the campaign further engaging our TG, collectively garnering over 10 million views,driving engagement and spreading the campaign's message. The impact of our campaign surpassed all expectations.We witnessed a staggering 40% growth in sales compared to the previous year,while the relevancy score increased by 7 percentage points, showcasing the effectiveness of our approach. Our reach extended to over 195 million people,generating a remarkable 810 million impressions.The web app garnered over 1 million users within just 2 weeks. By transforming the Fear of Missing Out (FOMO) into the Joy of Missing Out (JOMO),our campaign achieved a positive response rate of 68% within the TG.The organic PR worth reached 7.2 million INR.Overall,our innovative social media approach,coupled with strategic partnerships and impactful results, established our campaign as the biggest Valentine's Day success for Cadbury 5Star. And that’s how on the day of love, we helped the singles dodge the Mush!