Categories Name : SOCIAL MEDIA
Sub-Category : Best Use of User Generated Content
Campaign Name : Digitising Matrix Hair Dressers to Promote Brand Love and Consumerise the Matrix Pro-Hair Transformers (MHT 3.0) Event
With Matrix Hair Transformers, we educated over 113K HDs on coloration + Digital content creation to showcase their artistry on social media. This will eventually help them get discovered on social media platforms, build a brand for themselves and drive business. - Through the program’s digital leg alone, we were able to generate 126Mn Potential Reach, almost 10x higher than what we drive via paid media campaigns for our brand. - Over 103K posts were generated by ~40K registered Hairdressers - The content generated ~ 80Mn video views (all organic) - The content generated over 4.1 mn likes and comments (all organic) - We witnessed 30% increase in color units in 2023 vs 2022 - The 100 k + organic entries received, drove Matrix Share Of Engagement to No. 8 from 18 (end 2022) ; Share Of Influence +327%; Share Of Video views +337% (tracked by Traackr)