Results

This multisensory approach forged a powerful connection with consumers. We created an unforgettable experience that etched the importance of hygiene into the collective consciousness of the attendees, ensuring a safer and healthier festive season for all. 1.On-ground Experience Reach – 450K devotees over 5 days 2.Organic views - 6.3 million 3.Remarkable Engagement Rate of 9.99% 4.Brand imagery scores – 400 BPS increase in ‘Protects effectively against germs’ 5.Recognitions - Won Gold @FOMA 2024 - Best Campaign for a Holiday/Celebration & Best Use of Mobile