Results

HSBC orchestrated a captivating takeover of the 8 check-in counters at the T2 domestic & International Mumbai airport, transforming them into an HSBC zone through the brands end to end media innovative branding. This is the very first time ever that all check in counters at an airport have been taken over by a brand and HSBC's innovation and path breaking branding made the entire check in counters resonate with the brand purpose – opening up a world of opportunity. Check-in counters are the first step of a travel/journey – with enough wait time in the lines for people to notice/not miss the branding. As a global bank – this was perfect to capture attention of customers in India and abroad – giving them a sense of familiarity and building affinity with non-customers across the world. The HSBC new media check-in counter airport campaign soared above and beyond its effectiveness targets, demonstrating remarkable success in its execution. The t2 Mumbai airport campaign garnered an impressive over 38 lakh footfalls and visibility, surpassing expectations. This extensive engagement extended beyond traditional marketing avenues, evident by a notable surge in social media discussions, surpassing 1 lakh mentions. On Facebook, the campaign attracted a sizable user base and generated significant views, amplifying its reach even further. Moreover, the campaign captured substantial attention from diverse media outlets, with numerous articles and PR coverage lauding its innovative approach. This heightened visibility welcomed new customers into the HSBC family, solidifying its position as the market leader in its category. In summary, the HSBC airport branding intervention left an enduring impression across multiple channels, reaffirming its status as a cherished and iconic brand amongst customers. Impressions - 5,836,360 Reach - 4,957,927 Post engagements - 785,669 Plays - 2.9 Mn