Categories Name : SPECIAL AWARDS
Sub-Category : Best Use of Experiential Tech for Digital & Physical Experiences
Campaign Name : Royal Stag: A Billion Films For A Billion Fans
• Over 1Mn personalized videos generated & shared. • Gross Campaign Reach of 800Mn. • Brand love increased by 22%. • Brand market share increased by 1.4%. • 25Cr worth PR generated. • 96% positive sentiments gathered from social listening • Industry-first to use Voice AI for a campaign. • Encouraged fans to become co-creators, fostering a sense of community, demonstrating our Live it Large philosophy Bagged multiple awards in Emvies Best Media Innovation : Best Use of AI for a Media Solution: Digital Best Media Innovation : Best Use of Influencer Marketing for a brand Best Integrated Campaign : Consumer Products - Beverages and drinks Best Media Innovation : Use of Digital for Brand Building