Results

Cadbury 5Star's Valentine's Day campaign revolutionized the way Gen-Z individuals break away from the clichés of the occasion and The impact of our campaign exceeded all expectations, delivering remarkable results and solidifying its position as the biggest Valentine's Day campaign for the brand. Witnessed a staggering 40% growth in sales compared to the previous year, demonstrating the resonance and effectiveness of our messaging.The relevancy score also saw an impressive increase of 7 percentage points, further validating the campaign's success. Reaching over 195 million people and an impressive 810 million impressions,campaign successfully cut through the Valentine's Day craze and caught the attention of a vast audience. This widespread exposure created a significant impact and spread awareness. Ad recall uplift was a remarkable 6.5%, exceeding industry benchmarks by 2 times.Which indicated message truly resonated with the audience and left a lasting impression. Utilization of our web app proved to be a hit, with over 1 million users successfully dodging the mushy spots and enjoying a mush-free Valentine's Day experience.This achievement was accomplished within just 2 weeks Our strategic partnerships with influencers championed the concept of singlehood generated exceptional results.The content created by these ambassadors of "singledom" garnered more than 10 million views, driving engagement and further spreading the campaign's message. In a landscape saturated with talk of romance,our campaign not only stood out but also generated significant organic PR worth 7.2 million INR.This organic publicity showcased our commitment to acknowledging and celebrating singles on a day traditionally focused on couples in love. Our campaign received an impressive 68% positive response within our target audience, successfully transforming the Fear of Missing Out (FOMO) into the Joy of Missing Out (JOMO). By presenting a refreshing perspective and empowering individuals to embrace their own choices and experiences, we effectively shifted the narrative surrounding Valentine's Day