Categories Name : SPECIAL AWARDS
Sub-Category : Most Effective App for Consumer
Campaign Name : Kotak Meter | The World's First Insurance with Cashback
People loved the concept of cashback-insurance! On an average, users logged into the app over 12 times and claimed over 7.9 bonus days in a month! Not only this, but 36% of the users also shared their carbon footprint savings on social media. The app also provided with cross-selling opportunities with 7% of the users buying other insurance policies by Kotak from the app. The concept was much appreciated and covered by major publications.