Categories Name : SPECIAL AWARDS
Sub-Category : Best Omni-Channel Campaign Management & Marketing Automation
Campaign Name : 360 Degree Campaign to Establish the Anti Hair Fall Value Proposition in a Highly Cluttered Category for Kérastase Genesis Range
1. Winning on perf max and search a. 90%+ SOVon branded keywords b. 70% improvement in CTR on perf max c. 5x clicks & impressions for brand & generic keywords 2. Value Based Bidding + Broad Match Keywords on Search a. 1.5X increase in impressions b. 15% Higher transactions c. 16% higher conversions 3. Outdoor Metrics a. Over 70 Million views b. 7 Cities c. 2 bursts of the campaigns 4. Overall 1.5X increase in revenue