Categories Name : SPECIAL AWARDS
Sub-Category : Best use of Native Advertising
Campaign Name : American Tourister Packs a Punch in One Shot With an Immersive One-click IPL Campaign on Glance
American Tourister successfully managed to break the boundary with smart communication, immersive interaction, and an unmatched live score experience for cricket enthusiasts by partnering with BigTrunk Communications, InMobi and Glance. Awareness Among a Vast and Diverse Audience: 1.Successfully reached and engaged both male and female audiences above the age of 18 across several Indian regions. 2. Recorded a remarkable 2.7 Mn Reach and 11.12 Mn Impressions. Males and females constituted ~68% and ~32% of impression share respectively. 3. Top performing states in terms of CTRs comprised Maharastra and Kerala with 1.3%. Top performing cities included Mumbai and Hyderabad with 1.27% and 1.35% CTRs respectively. 2. Engagement and Interaction: 1. Achieved a 1.34x higher engagement rate as compared to the platform benchmark. 2. Observed a staggering 41.25% higher click-through rate compared to the platform benchmark. 3. Clocked a 4.53% interaction rate and a 40.24% average engagement rate on Glance.