Categories Name : SPECIAL AWARDS
Sub-Category : Best Digital OOH Campaign
Campaign Name : Ab Kahani Badlegi - Aditya Birla Finance
Campaign KPIs: The campaign delivered 192 Mn impressions at a frequency of 9 reaching 20 Mn of ABFL audiences through more than 1.2 L sq ft brand visibilty across 200+ media units in 12 cities. Business KPIs: The campaign drove 2 lacs unique visitors (Growth :2x) to Aditya Birla Finance Ltd website with a conversion of 10% i.e. 20,000 leads (Growth :4x) which resulted in loan disbursement value of INR 24 cr (Growth:5x)