Categories Name : SPECIAL AWARDS
Sub-Category : Best Integrated Media Campaign - Corporate
Campaign Name : Where The Heart Is
• Reach - ~198Mn • Video Views – 289Mn across YT & Jio Cinema • ~1220Mn+ impressions served • CVTR of 30% seen on episodes of 8Min+ • 35Mn+ engagements registered on meta • 3.40% Ad-recall lift & 2.90% Consideration lift detected via BLS. • Via Search Lift, Keyword “asian paints where the heart is” shows 350% uplift.