Results

"The #ThisAdIsMyStore campaign by Cadbury Celebrations during Diwali was a resounding success, making a significant impact in thelives of Homepreneurs during an occasion as big as Diwali. The campaign achieved exceptional results, including a remarkable 2% sales growth in Priority1 markets. It empowered and uplifted homepreneurs, with 8.7K online stores created on the microsite and an impressive engagement rate of 24%. With a widespread reach, the campaign resonated with 95% of the target audience, capturing their attention and support. Cadbury Celebrations' powerful message achieved a dominant 24% share of voice within the category, establishing the campaign as a true industry leader. The impact was not limited to visibility alone. The campaign drove a substantial 43% increase in new-to-brand visitors on Amazon, indicating a strong connection between consumers and the talented entrepreneurs showcased. Collaborations with esteemed partners such as DeltaX, Convosight, MapMyIndia, MyGate, Google, PayTM, and Jio played a crucial role in delivering exceptional traffic and engagement, surpassing all expectations. The campaign garnered organic PR news mentions worth an impressive Rs. 13Mn, further amplifying the message and extending its reach to a larger audience. With a remarkable 1.2X higher video view-through rate and an overall 2.4Bn impressions, the campaign surpassed benchmarks, solidifying its position as a highly impactful and influential cause-related campaign. The #ThisAdIsMyStore campaign showcased the power of media to empower homepreneurs and foster growth, while simultaneously making a genuine and lasting impact on consumers. "