Categories Name : SPECIAL AWARDS
Sub-Category : Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Campaign Name : Kho Gaye Hum Kahan - Dost First, Post Later
Trended no.1 for 2 weeks in Netflix Top 10 Globally • Netflix downloads & MAU’s increased by 10% Dec’23 • Garnered 130Mn Reach across the campaign & 60Mn views on trailer • MMT garnered 0.36% CTR higher than benchmark 0.2% • Garnered an engagement rate 72% higher than industry