Results

The research outcomes greatly influenced marketing decisions, especially in digital marketing. Key achievements include:  Monthly media cost savings saw a significant 40% increase through the suppression of known profiles.  Notable increase of 51% in CTR%, showcasing effective optimization.  Strategic CDP utilization improved CTR and achieved substantial cost savings, highlighting the importance of data-driven decisions in marketing excellence.  The strategic use of CDP has dual benefits for digital marketing. It not only enhanced CTR, showing ad relevance and engagement, while also achieving substantial increase media cost savings. This highlights the importance of data-driven decisions in achieving marketing excellence.