Results

Traditionally, brand awareness campaigns and social impact initiatives operate in separate spheres. Aadhar Housing Finance shattered this mold with our groundbreaking 3-pronged marketing campaign. Inspired by our vision "Ghar Banega Toh Desh Banega" vision, this innovative approach aimed to empower underserved communities to achieve homeownership, all while delivering a stellar return on investment. The results were nothing short of transformative, fostering impactful change and solidifying Aadhar's commitment to building a stronger nation. This campaign serves as a testament to the power of storytelling in achieving both social good and exceptional ROI. DVC Result: The Campaign surpassed projections in views, reaching 21.47 million, double the projection. Clicks surged to 0.61 million, four times higher than anticipated. Website visits skyrocketed to 455K+, exceeding projections by fivefold. Monthly search volumes saw a notable 22% increase post-campaign. We received 7093 leads through the campaign and recorded a disbursement value of Rs. 7.5 Crs through 152 logins. BTL Marketing Results: 4,159 leads generated from 1,123 activities during FY 23-24. 1,96,210 complete SFTs generated from 181 wall paintings across India. ORM Initiative Results: Total feedbacks received during April 23 - March 24: 1,120 Total complaints received: 425 Total complaints resolved: 425 Conversion Summary: Total Leads: 46K+ Total Interested Customers: 4K+ Total Logins: 1.5K+ Total Disbursals: 488 Total Disbursal Amount: 32.91 Crore Conversion: 30%