Categories Name : SPECIAL AWARDS
Sub-Category : Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
Campaign Name : AI – Retrieval based Voice Conversion
This AI based RVC tool has drastically reduced the production time for the promo producers by more than 50%. Usual production time ranges from 25-30 mins, using this AI tool, the production time is less than 10 mins. Stations that have benefitted via this till date include the majority of Mirchi south zone, for example, Chennai, Kovai, Madurai, Cochin, Trivandrum. Mirchi promo producers from Pan India have also got the training from Sam, and the implementation in others stations are also not so far. Result of the AI product reaches to over 10 million listeners.