HT Labs, a digital start-up from the house of Hindustan Times, caters to both B2B and B2C needs by offering solutions that understand user preferences and behaviors. Founded in 2020, this 100% subsidiary of Hindustan Media Ventures Limited operates in the media sector with a pan-India user base. Leveraging deep tech and AI, HT Labs has launched multiple innovative products: OTTPlay provides personalized recommendations from 55+ OTT platforms with bundled subscription offerings; Slurrp offers hyper-personalized cooking recommendations from a vast database of recipes; HT School supports holistic development for school students through events and online communities; and Mint Genie offers virtual financial guidance to investors of all experience levels.