Categories Name : FOR START UPs
Sub-Category : Best Data-Driven Marketing Strategy
Campaign Name : Star and Daisy became #Rank1 Bestseller in Baby Walkers, Highchairs & Scooters through Amazon search ads
Oct’23 witnessed 126M impressions for Star and Daisy, highest in the history of 3 years of running ads for Star and Daisy on Amazon Overall sales increased from 3cr to 7cr/ month making them market leaders (#1) on Amazon in scooters, walkers, highchairs, bathtub categories in the baby segment. Clocked 10cr revenue during the Great Indian Festival’23 on Amazon GVs doubled in a span of 9 months from 2M (Apr’23) to 4M (Nov’23) Product search rankings improved for most sub-categories including walkers, highchairs, bathtub from 8-10 to 4-7 Total brand customers increased by 136% (Nov'23 vs Jan'23) They maintained the highest non-SP share in the baby category of 45% They also maintained 12% TACOS (vs 19% for the category) and grew at a sustainable rate unlike most brands in the category