Results

Platform Wise Results Glance Within 7 days of the campaign, we overachieved the impressions by 19% We achieved a CTR of 1.14%, with around 0.5MN clicks. Overall, we managed to achieve an ecpm of 59 vs 71 We were able to achieve reach of 22.7Mn reach vs 17Mn. Sportskeeda We were able to overachieve the impressions by 91%, the integration was done in the cricket season where 8th Oct was Ind vs Aus match that brought us good results. We had multiple digital inventories we got more than double clicks than targeted. We got CPM of 31 vs 60 with a total of 96Mn impressions. Twitter Our Scheduled Notifications (Heart to remind campaign) achieved a reach of 2.9Mn+ with an engagement rate of 1.92%, garnering a total of 1.2 Mn+ Video views at a 31% view rate. Our Promoted Tweet garnered a reach of 5.7Mn+ at an engagement rate of 1.23%, resulting in 2.7Mn+ video views at a 28.5% view rate. RTB Innovation Our Display Innovations clocked in over 14Mn impressions, registering a CTR of 0.94%. At an Overall campaign level (including all the phases), the display campaign delivered over 20 Mn reach at avg freq. 5.90. Total 1.9 Mn clicks were derived through the display campaign at avg. CTR 1.67% Our Overall Campaign efforts enabled us to generate significant buzz for the show and we were able to set up the new season for a grand opening. Glance Within 7 days of the campaign, we overachieved the impressions by 19% We achieved a CTR of 1.14%, with around 0.5MN clicks. Overall, we managed to achieve an ecpm of 59 vs 71 We were able to achieve reach of 22.7Mn reach vs 17Mn. Sportskeeda We were able to overachieve the impressions by 91%, the integration was done in the cricket