Results

Our campaign didn't just reach a vast audience; it ignited a nationwide movement. With over 80% penetration into our target demographic, spanning more than 160 million urban consumers, we didn't just witness sales growth - we witnessed a cultural shift. Over 195 million views across various platforms propelled our message forward, engaging over 8.5 million individuals, with 5.4 million visiting our website and 700,000 eagerly registering for our digital live-stream event. Our creative assets on Meta and YouTube surpassed expectations, captivating audiences with view-through rates significantly higher than industry benchmarks. But beyond the numbers, our campaign sparked tangible change. We saw a remarkable increase in online ad awareness, ad recall, and purchase intent, indicating not just visibility but genuine interest and resonance. An overwhelming 97% of audiences expressed positive sentiments, affirming the exceptional connection with our initiative focused on nurturing lesser-known sports. Our impact extended beyond marketing metrics. With earned media coverage valued at approximately INR 4.5 million, our message reverberated across the nation. Even established brands like Parle rallied behind our cause, embracing the #CheerForAllSports movement in their own social media endeavors. The support wasn't confined to the digital realm; it transcended into the corridors of influence. Respected figures such as Mr. Harsh Goenka, CEO of RPG Group, Mr. Harsh Mariwala, MD of Kaya Limited, and former cricketer turned politician Manoj Tiwari lent their voices to celebrate Indian athletes' victories and participation, echoing the spirit of #CheerForAllSports. Our campaign didn't just shine a light on other sports; it ignited a beacon of unity, inclusivity, and celebration, reminding us all of the power of collective support and shared aspirations.