Results

The campaign received a thunderous response in the quest of asking people to adopt healthier lifestyle. • With overall reach of 31.13 Mn, our campaign reached 28.4 million audience under 22-40 MF NCCS AB in 8 metros & 13.17 million under Females 22-40 NCCS AB. Resulting in almost 80% & 77% reach on TGI base for the respective TGs • A staggering 212 million impressions delivered by the campaign with 41 Mn views & Engagement of 1.16 Mn • 1.58 million Indians raced towards the Saffola 40 under 40 microsite & 6.97 lakh consumers took the Saffola Lifestyle score (health quiz) • Aug – Sep 2023 saw a 15% increase in brand sales volumes compared to July 2023 • The brand also witnessed a 15% in TOM awareness, with a 11% spike in Spontaneous awareness • Brand imagery statements like “is a brand for me” saw 12% increase while “suitable for the whole family” saw 6% increase post the campaign • The campaign even got picked by media and got covered in 195 press stories by prominent publications like Business Standard, Ad Gully, Exchange4Media etc.