Results

The #PongalOPongal Challenge saw remarkable success, with a brand post reach of 7.6 million and over 8.3 million views on the brand video. The microsite attracted a substantial audience of 95,000+ users and 126,000 microsite opens, contributing to its reach of 225,000 individuals and 46,000+ shares. Brand engagement has been strong, with 19,800 interactions, while social conversations reached 1,969 mentions. Notably, our focus TG, women's participation on Instagram was significant at 77.4%. The campaign achieved a high Share of Voice (SOV) at 98.8% and maintained a positive sentiment of 99%. There was a notable increase in Instagram followers by 740+. The campaign also impacted the Brand with SAH increase of +.5% in TN, Led by +2% in Rural TN.