Results

The strategy for the "The Iconic Pair" campaign was meticulously designed to encapsulate Levi's 501 jeans' enduring legacy, resonating deeply with audiences across India. Leveraging mediasmart's innovative CTV Household sync technology, a compelling multi-screen brand narrative was curated. This involved seamlessly engaging audiences across Connected TV screens and subsequently retargeting them on their mobile screens within the same household, creating a cohesive brand journey. "mediasmart’s State-of-the-art Connected TV Household sync technology emerged as the driving force behind the execution of the campaign. By leveraging multi-screen brand stories, we seamlessly connected with audiences across Connected TV and mobile screens in their households, maximizing campaign reach and impact. Journey began by targeting premium audiences across various OTTs on Connected TVs and then retargeted on mobile screens. This seamless integration helped to reinforce brand messaging and significantly boost brand awareness, favorability, message association, and purchase intent, as confirmed by KANTAR's Brand Lift study. The star power of Deepika Padukone further amplified the campaign's appeal, inspiring millions of audiences in India to embrace Levi's legendary 5o1 jeans. mediasmart's partnership with Levi's truly proved to be an instrumental factor in achieving success and commemorating the 150th anniversary of the iconic 5o1 range. "The campaign's impact was substantial, as it resonated with nearly 2 million audiences across India, driving top-of-mind brand awareness for Levi's legendary 5o1 jeans range. Specific numerical results demonstrate its triumph, with a remarkable 93.5% View-Through Rate (VTR) and a 1% Click-Through Rate (CTR) that facilitated high engagement and click-throughs. Leveraging multi-screen targeting, the campaign reached the intended audience on Connected TV screens and then seamlessly retargeted them on their mobile devices within the same household. This synergy between screens amplified the campaign's effectiveness, leading to a substantial influx of 40,000 audiences visiting Levi's website to explore the Deepika Padukone look.