Results

The Cadbury Celebrations #MyBirthdaySong Campaign achieved extraordinary outcomes, showcasing the best use of AI and setting a new standard for tech-heavy, personalized celebrations. Historic 0.8 Million Personalized Songs Generated: The campaign resonated with consumers, resulting in a remarkable 0.8 Million personalized songs generated in just two months, marking a historic achievement in the realm of AI-driven personalization. Unprecedented 1.9 Billion Impressions: The campaign's reach extended to over 1.9 billion impressions, resulting in substantial organic PR valued at 1 Crore. Revolutionary 3X Increase in Value: The campaign translated into remarkable business growth, with a 3X increase in value compared to the previous quarter, showcasing the potential of AI-driven personalized campaigns. Pioneering Positive Cultural Change: Approximately 70% of social media responses expressed overwhelmingly positive sentiments, showcasing the campaign's success in making birthdays more memorable and culturally impactful through the best use of AI.