Results

THE IDEA: Doing tactical show promos is not enough. To claim leadership, Zee Bangla must harness opportunities to fuel conversations among our core viewers. Considering the larger impact, it aimed at, the upcoming Mother’s Day with its exalted status was a perfectly suited opportunity. THE CHALLENGE OF CLUTTER However, Mother’s Day is a red-letter occasion for many brands leading to high clutter and a sea of sameness around celebrating motherhood. CAMPAIGN IMPACT The campaign garnered the following results: Record breaking engagement 148K+ on Facebook and Instagram Crossed 2.4M+ reach on Digital Mediums (Facebook, Instagram and YT) Received 192K+ views on Digital platforms The campaign successfully cut through the Mother’s Day communication clutter and performed exceedingly on its objective. There was a lot of appreciation in form of tagging and sharing as they found the ad very relatable and inspiring. Zee Bangla garnered heart-felt comments on Facebook, Twitter, like: ‘Touches my heart’, ‘profound and provoking ad’, ‘Dreamlike and distinguished ad’, ‘Zee Bangla ad is Bold, Beautiful and brilliantly made’, and more.