Results

The campaign had a staggering outreach of 475 million individuals, generated with 12247 unique inquiries from investors in the first 2 months of SIP Hai #FaydeWaliAadat and the website views were up by 107%, and website traffic was up by 71%. The campaign has brought a transformative journey of SIPs through SIP Hai #FaydeWaliAadat and its contribution to shaping a more financially literate and empowered society The campaign reached out to 489 Million people with 441 million views. With 150 Mn social media impressions and reaching over 36 Mn people on TV. The on-ground impressions were Corporate 0.7 Mn. Residential and Gym 1.5 Mn Airport 2 Mn. The website views were up by 107%, and website traffic went up by 71%, with 12247 unique inquiries from investors in the first 2 months of SIP Hai #FaydeWaliAadat. Our campaign initiated a growing awareness and enthusiasm among investors, particularly millennials, to adopt systematic investment habits for their financial well-being along with empowering investors with the knowledge and tools needed to achieve their long-term financial goals. The industry is witnessing a transformative journey of SIPs through SIP Hai #FaydeWaliAadat and its contribution to shaping a more financially literate and empowered society