Categories Name : For Small Medium Business
Sub-Category : Best PPC Campaign
Campaign Name : Precision Over Budget: Bhakti Sales' Efficiency-Gated Playbook for 5.35x ROAS in a Crowded Category
Bhakti Sales, an electrical wiring and cables challenger brand partnered with O3M, deployed a full-funnel Sponsored Products + Sponsored Display strategy that achieved a clean sweep — exceeding all 8 planned KPIs while transforming volatile, spike-dependent sales into consistent, predictable demand.
Revenue & Sales: Total sales reached ₹1,96,841, delivering 131% of the ₹1,50,000 target. More importantly, the brand's erratic monthly performance (swinging between ₹48K and ₹1.8L) was stabilized into sustained demand generation — shifting from seasonal dependency to always-on revenue.
Reach & Visibility: The campaign reached 2,95,124 shoppers — 197% of the 1,50,000 planned reach, nearly doubling the audience expansion target. Impressions hit 17,26,904, exceeding the 14 Lakh plan by 23%. This visibility breakthrough was critical in a category where established national brands and private labels dominate keyword share of voice.
Traffic Quality & Conversion: CTR reached 0.54% against a 0.50% benchmark, indicating improved ad relevance. Conversion rate hit 1.7% — a 42% improvement over the 1.2% plan — proving that the efficiency-gated approach of investing only in ad-ready, high-rated ASINs with strong retail metrics drove meaningful purchase behaviour.
Efficiency Metrics: ROAS reached 5.35x, beating the 4.9x benchmark by 9%. CPA came in at ₹224, 10% below the ₹250 planned ceiling. This demonstrates that growth and efficiency are not competing objectives — precision targeting and format synergy expanded reach without proportionally expanding cost.
New Customer Acquisition: 46% of orders came from New-to-Brand customers, exceeding the 40% target by 6 percentage points. Each new customer represents future repeat purchase potential in a category with recurring replacement cycles, making the true long-term ROI significantly larger than the immediate ROAS figure.
The Bottom Line: By combining SP demand capture with SD contextual and remarketing expansion — governed by strict efficiency gating and mobile-optimized funnel-stage creatives — a small-budget challenger brand in a trust-sensitive category achieved what larger competitors struggle to deliver: simultaneous growth in reach, conversion, and efficiency across every measured dimension.