Categories Name : For Small Medium Business
Sub-Category : Best Search Engine Optimization Campaign
Campaign Name : Botpresso & Aramya: Stitching Success With 69X Growth
The SEO campaign for Aramya transformed the brand’s organic presence from a minimal footprint into a scalable growth engine despite significant technical and resource constraints.
At the start of the campaign, Aramya generated only 201 non-branded organic clicks per month, with limited search visibility in a highly competitive fashion market. Over the course of the campaign, we built a structured SEO framework combining technical fixes, scalable content systems, and strategic keyword expansion. As a result, the campaign delivered 69× growth in non-branded organic clicks, increasing from 201 to 13,950 monthly clicks.
Organic visibility improved dramatically across the board. Top-10 keyword rankings expanded from 69 to 1,957 keywords, representing 2,736% growth, significantly increasing Aramya’s presence across high-intent search queries. Organic sessions also surged from 16,281 to 106,378 per month, reflecting strong improvements in both discoverability and site engagement.
More importantly, the growth translated into measurable business impact. Organic purchases increased by 233%, rising from approximately 900 to nearly 3,000 monthly purchases, demonstrating the campaign’s direct contribution to revenue growth.
These results were achieved despite operating within a complex headless architecture (React frontend with Shopify backend), limited development bandwidth, and a tight campaign budget. By prioritizing high-impact initiatives, implementing scalable AI-assisted content workflows, improving internal linking structures, and resolving technical SEO barriers affecting crawlability and indexing, we were able to unlock sustained organic growth.
Within a year, Aramya evolved from having almost no organic search presence to ranking alongside major e-commerce competitors, turning SEO into one of the brand’s most powerful acquisition channels.