Categories Name : For Small Medium Business
Sub-Category : Best Microsite
Campaign Name : From Mid-Ranked to #1: How Homemonde's Full-Funnel Flywheel Delivered 20x Higher Purchase Rates and Category Leadership
Homemonde, a design-led home furnishing brand from Jaipur, deployed a full-funnel strategy combining DSP, Sponsored Ads, and a revamped Brand Store to transform from a mid-ranked player to the #1 curtain brand on Amazon.in, achieving ₹36.8 Crore in revenue with 50% YoY sales growth.
Market Share & Rankings: Curtain market share grew from 7.5% to 9.7%, moving from rank #3 to #1 — growing 3.3x faster than the category (49% vs. 15%). Bedsheet market share more than doubled from 0.5% to 1.12%, with fitted bedsheets growing 220% (12.9x faster than category). Flat sheets grew 71% while the category grew 0%.
Revenue & Ad Performance: Total sales grew 50% to ₹36.8 Crore. Ad sales surged 73% to ₹25.1 Crore (68% of total sales). Total impressions grew 65.7% to 824.6 million. Ad-driven glance views increased 90%, and total glance views rose 63%.
The Full-Funnel Multiplier: The most powerful proof point — audiences exposed to both DSP and Sponsored Ads showed a 20x higher purchase rate compared to Sponsored Ads alone. DSP-first customer journeys converted at 12.49–12.94%, approximately 10x higher than journeys without DSP. Cost per reach was 30% lower with DSP (₹0.34 vs. ₹0.50 for SA alone).
Premium Customer Acquisition: 65% of customers were New-to-Brand. DSP-first NTB customers had 35% higher AOV (₹1,300 vs. ₹960) — proving awareness investment attracts premium buyers, not just volume.
Brand Store Impact: The revamped interactive Brand Store (Product Finder quiz, Shop the Look, Shoppable Reels) delivered 4x conversion lift, 54% bounce rate reduction, 76% increased dwell time, and 171% more orders per visit.
Brand Health: Brand recall increased 21%. Advertising Share of Voice grew from 6.1% to 10.2% (+390 bps). Audience penetration in home furnishing expanded from 5% to 7.4% (+48%).
The Bottom Line: By combining DSP awareness with Sponsored Ads intent capture and an interactive Brand Store, Homemonde proved that design-led brands can overcome Amazon's price-driven grid to achieve category leadership — with DSP-first journeys delivering the highest conversion rates and premium customer profiles.