Categories Name : AI
Sub-Category : Best Use of AI in Marketing Operations
Campaign Name : Zaroorat Jaisi, Policy Vaisi
When Shriram Life Insurance partnered with Rahul Dravid for a national campaign, the challenge was scale. The brand needed to reach audiences across multiple markets and languages while maintaining consistency in both communication and production quality.
In India, multilingual campaigns traditionally require separate shoots, regional adaptations and large production overheads. For a campaign anchored by one of the country’s most recognisable ambassadors, that approach was difficult to scale efficiently.
TrueFan AI approached the campaign differently. Instead of treating localisation as a post-production exercise, the team designed a single 30-minute shoot to support multilingual adaptation from the outset. Dialogue delivery, expressions and camera setups were planned with AI-enabled dubbing and lip-sync workflows in mind, creating a flexible production foundation for future content as well.
From that single shoot, three commercials were produced for television and digital platforms. The films were then adapted into five regional languages using AI-powered dubbing and lip-sync technology, allowing audiences across markets to experience Rahul Dravid speaking naturally in their native language.
The campaign extended beyond brand advertising. Communication for three insurance products was developed across nine languages, helping simplify complex financial information for wider regional audiences. An AI-generated brand jingle was also created as part of the broader campaign ecosystem.
Over two months, the campaign reached 52.2 million people across seven states and delivered engagement metrics above category benchmarks. In total, more than 60 assets were created through a production model that significantly reduced the time and operational complexity typically associated with multilingual celebrity campaigns.