Categories Name : CTV
Sub-Category : Best Cross-Screen Video Strategy (CTV + Digital)
Campaign Name : Engineering Reach at Scale: Building a Cross-Screen Impact Engine for Kellogg’s Muesli 12in1
The Cross-Screen Reach Engine delivered 107 Mn reach (vs 70 Mn planned) while achieving strong 3+ and 5+ reach benchmarks. High VTRs (~94%) enhanced effective reach, and search volumes grew by ~19% YoY—demonstrating measurable consumer intent without any increase in budget.
MEDIA IMPACT - 107 Mn Effective Reach Delivered | 94% VTR on CTV OTT | Strong 5+ Reach Delivery
CONSUMER IMPACT - +19–24% Search Lift | Strong Cross-Platform Engagement
BUSINESS IMPACT - 48% Growth vs 35% Category Growth | +309 bps Volume Growth | +363 bps Value Growth