Categories Name : Retail Media
Sub-Category : Best Use of First-Party Data in Retail Media
Campaign Name : The Deep Dormant Comes Alive!
The Deep Dormant Came Alive. 70-90% lower CM and 94% lower CPC. ~70% reduction in overall Customer Acquisition Cost. ~60% ROAS uplift with Omni Ads. ~5x more customers acquired within the same budget. A new benchmark for ROl in Fashion Retail