Categories Name : Retail Media
Sub-Category : Best Quick Commerce Media Execution
Campaign Name : Eveready Siren Zepto Ad
The Eveready Siren Torch campaign on Zepto delivered standout results by combining emotional storytelling with quick-commerce precision. The campaign launched a torch with a built-in safety alarm targeting teenage girls and their parents — bridging the gap between independence and reassurance.
Key Insight & Execution
The core tension was powerful: teenagers want freedom, parents want safety. Existing solutions like phones or pepper spray require reaction time — the Siren Torch offered an instant, attention-grabbing call for help. Through Zepto, it could arrive in just 10 minutes, turning delivery speed into a safety promise. The creative positioned the product as empowering, not instructional — showing a young woman ordering it herself before stepping out. High-visibility retail media placements within Zepto's ecosystem ensured the message appeared close to the point of purchase.
Results Delivered
#1 ranking in the Flashlight category on Zepto for 3 consecutive months
Successfully launched a new product category (Flashlights) on a quick-commerce platform
Strong search adoption for terms like "Torch" and "Flashlight," indicating organic demand
Continues to hold the #1 position on Zepto in the flashlights category
Bottom Line
The campaign proved that pairing emotionally resonant storytelling with contextual retail media on quick commerce can build both brand salience and category dominance — turning a niche safety product into a platform bestseller.
A couple of directions from here: • Visualize these results as a dedicated metrics slide. • Refine the narrative tone or emphasis on any specific result.