Categories Name : SEARCH and PPC CAMPAIGNS
Sub-Category : BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
Campaign Name : Birla White Seep Guard Waterproofing Solutions (Always-On)
The Birla White Seep Guard Waterproofing Solutions always-on SEO and SEM program delivered strong, measurable outcomes across awareness, engagement, and lead intent—successfully establishing Birla White as a high-visibility, high-consideration brand within a competitive construction and waterproofing landscape.
Through a well-integrated mix of Search, GDN, Demand Gen, and Remarketing, the campaign achieved a 6X scale-up in traffic while maintaining ultra-low CPCs, enabling cost-efficient top-of-funnel growth. Demand Gen, GDN, and Remarketing campaigns collectively drove 2X higher efficiency, ensuring both reach and quality. Website engagement metrics further validated traffic quality, with an average session duration of 1 minute 32 seconds, indicating strong relevance and user intent.
Search campaigns, structured through intent-based segmentation (brand, generic, competitor, and surface-specific), delivered a 1.5X increase in performance efficiency and 1.8X improvement in lead outcomes, while maintaining strong CTRs and relevance. This resulted in 1,583 qualified leads, driven by precise keyword targeting, optimized ad copies, and stage-specific messaging .
Among the best-performing initiatives, Horizontal Surface Waterproofing Demand Gen campaigns delivered 2 million clicks, powered by clear problem–solution framing and strong visual cues. GDN + Display campaigns for the same category generated 3 million clicks, supported by bold headlines and human-led storytelling. Remarketing campaigns emerged as a standout, achieving a 9% CTR and 1 million clicks, highlighting high engagement and strong recall among consideration-stage audiences.
Overall, the campaign successfully combined scale, efficiency, and intent, reinforcing Birla White’s digital leadership in waterproofing solutions while delivering sustained visibility and high-quality traffic across search.