Categories Name : SEARCH and PPC CAMPAIGNS
Sub-Category : BEST PPC
Campaign Name : Skinn Perfumes - Accelerated D2C Growth Amid the E-commerce & Q-commerce Consumer Shift
Through continuous optimizations across channels, creatives, and communication, the campaign delivered the following strong and sustainable business impact:
- Overall D2C revenue grew by 208%, achieving the highest-ever monthly revenue in December ’25
- Paid campaigns contributed nearly 80% of total D2C revenue, establishing a high-performing acquisition medium
- 60% of total website traffic was driven through paid media interventions
- Cost per Order reduced by 34%
- Website conversion rates increased by 25%, reflecting stronger intent capture and improved user experience.