Categories Name : SOCIAL MEDIA
Sub-Category : Best Use of User Generated Content
Campaign Name : Vadilal Nibba Nibbi Campaign
Large-Scale Content Creation
• 24,000 user-generated video outputs
This is the strongest proof of UGC success:
• not brand-created
• not influencer-created
• but user-triggered at scale
B. Participation Engine
• 34,000 conversations vs 14,400 planned (+240%)
Demonstrates:
• voluntary participation
• strong user involvement
• high interaction intent
C. Conversion into Creation
• 32% click-to-conversation conversion rate
• vs 8–10% benchmark
Shows:
• users didn’t just click
• they completed the interaction and created content
D. Audience Fit
• 18–24 cohort delivered highest engagement and participation
Validates:
• strong cultural relevance
• high alignment with social behaviour
E. Brand Impact
• +8% brand association
• +11% ad recall