Categories Name : SOCIAL MEDIA
Sub-Category : Best Use of Influencer Marketing
Campaign Name : Mahakumbh
Pilgrimage cities’ volume growth that fiscal was over 95% YoY which included windfall gains from Maha Kumbh at Prayagraj leading to 147% YoY growth in Q4. Our focused planning and strong execution around the Maha Kumbh delivered an upside in January and February. And the social media push contributed to this success story. We stood out as the only player with accommodation inventory during the peak period and the tent offerings which were fully bookable online, driving both visibility and conversion.