Categories Name : SPECIAL AWARDS
Sub-Category : Best Integrated Media Campaign - Product/ Services
Campaign Name : Fevikwik AI GPT: Where Jugaad Meets AI
Real-time optimisation played a critical role—budgets were shifted from low-intent inventories to high-performing platforms like Meta and Paytm, improving funnel efficiency. GA4 platform-level tracking enabled a clear view of visits, image generation, and verified leads. The campaign delivered 3.6+ lakh image generations, achieved 16% visit-to-image conversion on Meta, 12% conversion via Paytm, and crossed benchmarks with a ₹149 cost per image generated—proving that when creativity is made accessible, participation follows.