Categories Name : SPECIAL AWARDS
Sub-Category : Best Use of Experiential Tech for Digital & Physical Experiences
Campaign Name : HXR Digital Avatar – Brand Endorser
IKONZ HXR — Holographic Experience Reality | IDFC FIRST Bank: Best Use of Experiential Tech for Digital & Physical Experience
IDFC FIRST Bank has always believed in a Digital First philosophy — and with the IKONZ HXR (Holographic Experience Reality) device, that belief took its most powerful physical form yet. In a banking industry first, IDFC FIRST Bank deployed a lifelike holographic digital avatar of legendary icon Mr. Amitabh Bachchan directly inside its branches, creating an immersive, technology-led customer experience unlike anything seen in Indian banking.
The Launch:
The journey began with a grand inauguration at one of the Bank's marquee branches, where Mr. Amitabh Bachchan himself unveiled the HXR device — marking the meeting of two worlds: Star of the Millennium - Our brand ambassador's presence and cutting-edge holographic technology. The launch generated significant PR buzz and social media amplification, positioning IDFC FIRST Bank firmly as India's most innovative new-age universal bank.
The Expansion:
Building on the success of the launch, the Bank extended the HXR experience to 9 additional flagship branches across India, bringing the total to 10 specially deployed devices pan-India. Each device served as an in-branch engagement engine — greeting customers with a holographic Amitabh Bachchan who introduced key offerings including Monthly Interest Credits, Mobile Banking App, and the Bravo Current Account. Customers who previously left the branch unaware of these products were now stopping, engaging, and walking away informed.
Beyond the Branch:
IDFC FIRST Bank didn't stop there. Taking the innovation mobile, the HXR device was showcased at two of India's most prominent tech platforms — the in AI Summit 2026 by Inc42 Bangalore and Mumbai Tech Week — extending its reach far beyond the branch network and into the heart of India's startup and technology ecosystem.
The Impact:
The IKONZ HXR initiative delivered on every front: it secured first-mover advantage in the industry, significantly boosted in-branch engagement, amplified brand visibility across digital and physical touchpoints, Engaged with ~7000+ customer and demonstrated that the future of banking is not just digital — it is experiential.