Categories Name : SPECIAL AWARDS
Sub-Category : Best Digital OOH Campaign
Campaign Name : Rupay Sealink
The RuPay Sea Link Projection delivered strong visibility and engagement while showcasing HSBC’s innovative approach to brand storytelling.
Key Performance Outcomes
Total Impressions: 5+ million generated through on-ground visibility and digital amplification.
The spectacle captured the attention of thousands of commuters along the Bandra-Worli Sea Link and millions online through social media sharing.
Brand & Campaign Impact
Influencers, media outlets, and attendees from the Bastian at the Top launch event shared visuals in real time, driving organic social chatter.
The activation became the first-ever projection of a financial brand campaign on the Sea Link, earning praise for its bold storytelling and scale.
The campaign reinforced the HSBC–RuPay partnership as a powerful collaboration between a global banking institution and India’s homegrown payment network.