Categories Name : SPECIAL AWARDS
Sub-Category : AI-Driven Marketing Innovator
Campaign Name : Voltas Beko's AI Breakthrough – AI-Powered Conversations, Monsoon-Proof Results
Reach & Attention
• 6M+ impressions delivered during peak monsoon season
• 51.5 lakh completed views at an 85.58% VTR — significantly above category norms
Engagement & Click Performance
• 0.41% CTR — 2x the industry benchmark for appliance category campaigns
• 8,500+ visits driven to the AI Sales Agent interface
AI Conversation Depth
• 376 real-time consumer queries answered by the AI agent
• 44 seconds average interaction time per session
• 21.4% engagement rate — 4–5x industry norms
Scale & Reliability
• Peaked at 1,000+ daily visits — fully automated, with zero degradation in response quality
Industry Recognition
• 🥇 Gold — Agency Reporter Awards | Best Use of AI (Silverpush & Havas)
• Silver — ACEF Awards | Innovations & Tech Award (Silverpush & Havas)
• Silver — BW Marketing Awards | Artificial Intelligence (Havas)
This campaign demonstrated that AI in marketing is not a supplementary layer — it is the campaign. It scaled personalised consultation at digital volume, converting passive media exposure into active, intent-qualified conversations, and ultimately into purchase decisions.