Categories Name : SPECIAL AWARDS
Sub-Category : Best Integrated Media Campaign - Social Cause
Campaign Name : Thanks A Dot
The Pink Jersey Match proved that when you change the jersey, you change the narrative. Fittingly, Vice-Captain Smriti Mandhana scored the fastest century by any Indian batter while wearing Pink, ensuring the jersey (and Thanks a Dot) was etched into the history books forever.
The campaign delivered 2X the planned scale, with over 12.7 Crore impressions on Meta and a 72% VTR on YouTube.
The visual shock of the Blue-to-Pink shift sparked conversations in XXBn households, and organic coverage across 30+ Tier-1 and regional publications, including Times of India, ABP, Wisden, Dainik Jagran, The Print, The Mint, FirstPost and News 18 to name a few.
Beyond the reach, the ‘Dot Ball’ mechanic successfully distributed 800 Hug of Life kits to women in the high-need region of Kanker, Chhattisgarh.
With Thanks a Dot and BCCI Women, we used a Dot to connect a nation’s passion to its most pressing health crisis.